Although they started making noises about it a few years ago, the UK government never actually got round to making any kind of formal emergency messaging system work. The cynical among us might think that because no one was lined up to get rich out of it that it never got the real push it needed – rather than being concerned that it would be a really sensible thing for a government to do to disseminate important information.
Compare this with South Korea, The United States, or the Netherlands for example. South Korea has been so aggressive in its development and adoption of it that they have reportedly been able to communicate the movements of infected people on their way to get tested or quarantined to minimise potential harm to others.
But no, here in the UK the govt had to ask the four major phone providers to send a text on their behalf to tell me to stay at home, just in case I hadn’t noticed the news in any way, shape, or form.
If it helps focus minds, then good, it’s better than nothing, but I’m already hearing from people whose phones flagged it as spam or suspected phishing attempts. That does not bode well.