Retail Support Therapy

We’ve all been looking in the DDC for ways to brighten each other up during the lockdown. I mean, we’ve been looking at ways of making life easier as much as possible for as many people as possible too, but in particular we’ve been rallying round to help each other. I think it was brewing anyway, but as Lady B had her birthday recently it prompted a move to send presents that has since expanded across the whole group.

For the most part its sporadic – little things like postcards or small gifts made on a whimsy – but it is a wonderful little spike of pleasure when there’s something unexpected in the mailbox. While this is a thing that could happen at any time, I think the enforced isolation has made the effort more appreciated and more meaningful for both sender and receiver. If so, then I take it as an example of people rising to support each other in adversity – through a series of acts that you could be forgiven for thinking had been a thing long in the past. Now all our various communications channels are sprinkled with little remarks like “Oh I showed x what I’ve made for you”, or “Oh, reminds me I must get to the post office” – and each time I get a little glow in my chest that is almost certainly not heartburn.

It doesn’t make us any better or worse than anyone else just because we’re choosing to reach out to support our friends and partners at this time rather than engaging in some grand gesture to help the world at large. Instead, I hope that it is a trend of rediscovering contact that has been denatured by the immediacy of social media. There is no immediate gratification of a notification on a phone or laptop – its merely something that appears at some point in the letterbox, and is all the more precious for it. I hope its something that catches on among friend and family circles as a rediscovery of a slower way of showing you care. Its less ephemeral that social media, and goes alongside the other ways of showing we care that we already use on a daily basis. I feel incredibly lucky.

Silver linings and all that

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.